Graeff´s Blog

Strategic Management by Professor Gary Stockport

so, I´m back to good old krems. today I start with my 8th module about strategic management. after preparing about 5cm double printed case studies and theory articles we start today with two very interesting case studies about a company called semco which was originally founded by an emigrated austrian engineer.

the first case study is about the inner picture of the company, the key issue is to change cultur to achive trust by the people.

the second case study is about the external environment of the company, the so called brasilian roller coaster economy.

we´re talking a lot about how to implement strategic management, which steps have to be taken, which fields should be covered by strategic management.

we´re talking a lot about the 6 mayor theoratical frameworks of strategic management, which we are going through the next seven days.

principles of strategic management:

• focus
• ask the right questions
• value creation, capture of value
• trade offs
• reduce complexity, try to get simplier
• doing the right things versus doing things right
• strategy is through ALL people
• be proactive
• look at the critical success factors
• choose the right theory and frameworks and use them proberly
• nothing feels like success !!!

befor we leave we see a video, a nice case study about not to implement strategic mangement. It´s about interflora and their former senior manager Doug and Dave – the failed in implemented a mayor strategic transformation because of not asking the right questions, listening to their stakeholders, but instead rushing directly into an implementation of a new strategy.