Prof. Friedrich Macher – das kundenzentrierte Unternehmen

Kunde ist König steht Partnerschaft mit dem Kunden gegenüber,

Pareto Prinzip ist wissenschaftlicher Hintergrund der 80:20 Regel, the long tail stellt dar, wie diese Regel heute mithilfe des Internets gebrochen werden.

Marktwandel von Verkäufer Märkten, Käufer Märkten, gesättigten Märkten und nachhaltigen Märkten – siehe auch GDI Impuls

ECRM – efficient Customer Relationship Management

CRM wird durch CEM – Customer Expierence Management ersetzt, Unterschiede liegen im Timing, der Beobachtung, die Zielgruppe und den Zweck

Change Management Case

• Milchfrisch
• Digital Merger

Change Management

• klassische Innovationen über sprunghafte Entwicklung
• Kaizen, KVP, fortlaufender Prozess
• vitale Unternehmensführung verbindet erfolgreich beides

Casestudies – Präsentationen durch die Peer Groups

• Dell – HP
• Tschibo – Illy
• Microsoft – Linux
• Toyota – VW
• Brockhaus – Wikipedia
• Amazon – Otto

Communication Management – Prof. Hans Bachmann

Paul Watzlawick – 5 pragmatic axioms

• One Cannot Not Communicate
• every communication has a content and relationship aspect
• The nature of a relationship is dependent on the punctuation of the partners communication procedures
• Human communication involves both digital and analog modalities
• Inter-human communication procedures are either symmetric or complementary

Rosenthal´s Pygmalian Effect or the self fulfilling prophecy

Herold Laswell – Wer sagt was wem auf welchem Weg mit welchem Effekt ?

Paul Felix Lazarsfeld – Die Arbeitslosen von Marienthal

John Bargh – social psychological phenomena

Maslow – Hierarchy of Needs

Macht / Geschwindigkeit – Paul Virilio Geschwindigkeits- und Virtualisierungstheoretiker

Mikunda – Marketing Inszenierung

After taking again an one hour morning run – this time down 17th street to white house, over the mall to Congress, and back to hotel over massachusetts avenue day three started.

• International Trade Policy – by Charles Pearson – what´s the actual status of daho trade negotiations, where are today´s shortcomings of usa´s economic situation – overhelming defict spending, massive trade deficit and low savings rate and what is the forcast for the next rounds of trading negotiations – less mfn´s but more uniliteral trade pacts
• Economics of North American Immigration – by Tamara Woroby – which included some very interesting thoughts about underlying principles of emigration into usa and the difference to the canadian system
• Powercycle Theory – by Charles Doran – a theoretic concept of power distribution between nations and how to plot changes of nations relevance over time in this modell
• Japan and Japan-U.S. Relations – by Kent Calder, what is the political and econamical situation of today´s japan and what´s the status of the relationship between usa and japan
• Iraq and Lessons Learned from Nation-building – by Francis Fukuyama, discussion of the shortcomings of nation / state building processes which have been introduced in iraq

after this I did some shopping at pentagon city – great place and there is also an apple store.

Hi,

after checking in into the Braxton Hotel I went out together with some of my colleagues for some nice spanish food @ lauriol, 1835 18th street, NW. After lunch I felt into my small bed and slept for some short hours.

Getting up again at 06:00, I went to white house, the sun went up and it was a wonderfull clear morning.

At 09:00 our workshop started at SAIS, which is just around the corner of hotel braxton, I had a punch of interesting stories about german-american relationship and the today´s development in mexico and asia, targeting china, korea and malaysia.

Here are some fotos from today:

After working we did have some fun at sala thai, 2016 P Street near to dupont circle, a nice thai restaurant with typical american service quality.