After having some nice morning run we start at 09:00 again with marketing communication.

“Telling is not selling” – we do some practical work, planing a marketing campaign for a new youth tv station.

Communication Management – Prof. Hans Bachmann

Paul Watzlawick – 5 pragmatic axioms

• One Cannot Not Communicate
• every communication has a content and relationship aspect
• The nature of a relationship is dependent on the punctuation of the partners communication procedures
• Human communication involves both digital and analog modalities
• Inter-human communication procedures are either symmetric or complementary

Rosenthal´s Pygmalian Effect or the self fulfilling prophecy

Herold Laswell – Wer sagt was wem auf welchem Weg mit welchem Effekt ?

Paul Felix Lazarsfeld – Die Arbeitslosen von Marienthal

John Bargh – social psychological phenomena

Maslow – Hierarchy of Needs

Macht / Geschwindigkeit – Paul Virilio Geschwindigkeits- und Virtualisierungstheoretiker

Mikunda – Marketing Inszenierung